Episode 471: Phillip Morgan on The Expertise Incubator
January 21, 2022
Phillip Morgan has helped thousands of consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. He has recently published his book, The Positioning Manual for Indie Consultants, and in today’s episode, he talks about his expertise incubator, his book, and setting up a thought leadership program. You can learn more from Phillip’s book, and the 10-part email course.
Key points include:
- 03:01: Examples of small scale research
- 06:52: Examples of projects in the program
- 13:02: The platformer advantage
- 21:51: Earning visibility without a platform