Episode 414: Tineke Keesmaat on the Hybrid Businesses Playbook
May 15, 2021
Tineke Keesmaat has over 15 years of consulting experience with McKinsey & Company, Accenture and as the founder, and CEO of TILTCO Inc. She has an MBA from the Richard Ivey School of Business at Western University with a subspecialty in Entrepreneurship and a B.A with Honours in Psychology from Queen’s University. In this episode, she talks about the hybrid business playbook her company has published.
Key points include:
- 01:11: The process of developing the playbook
- 11:49: Developing a podcast series
- 17:30: The impact of the podcast
- 26:27: How companies can build a hybrid business
You can find out more about the playbook and Tineke’s business at www.tiltco.ca.