Episode 394: Drew Kerr on Delivering “Money Lines.”

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April 7, 2021

 

Drew Kerr is the founder and president of Four Corners Communications, a company that provides pro-active strategic communications and coaching for digital media companies, high-growth startups, and consumer research firms. In this episode, he shares five key communication rules.

Drew can be reached through LinkedIn or his website www.four-corners.com.

Key points include:

  • 03:52: The money line
  • 10:58: Using a story
  • 14:02: The power of the headline
  • 19:20: Concise and active
  • 23:39: How to be a good moderator